Triad Advisors is a financial broker/dealer that allows it's advisors flexible plans of business in the products it sells. Triad wanted to create a recruitment campaign that focused on the inflexibility of their competition that they could contrast their advantages off of. So a key visual of a beartrap briefcase with a contract inside was created to illustrate the perils of being locked into an inflexible job situation. This visual extended to trade ads, web banners, promotional emails and a main landing page.
Duties included: Concepting, Art Direction
Print Trade Ad