With the rise of online fantasy drafts, draft nights are changing. Often because of busy schedules, members of draft leagues are choosing to stay home or do it at home alone instead of where they should be drafting, with their friends. Hooters is a great place to be for fantasy draft night and they wanted to convince everyone, male and female, that they are the fun choice over the alternatives. Humorous commercial and web videos were created to illustrate this "choice" and the perks of making the right one. These all pointed to a draft party sign up landing page that literally asks users to make the choice between home and drafting at Hooters with friends and shows the consequences of each.
Duties included: Concepting and Art Direction
Web Preroll Video
Fantasy Draft Party Signup Landing Page