RaceTrac wanted to communicate to an increasingly health and quality conscious audience that their new chef-inspired lunch sandwiches were not your usual convenience store fare. A story with a light-hearted approach to the lunch date was created, in which the “foodie” of the two decides to surprise his partner and the audience with his new secret culinary discovery.
Duties included: Concepting, Art Direction
"Lunch Date" :30 Commercial Spot
Back to Top