Sqwincher makes hydration products for companies that employ manual labor workforces. In many respects the men and women who are part of these workforces don't get the appreciation for their hard work that they deserve, so we decided to give them the athlete treatment for Sqwincher's product promotional materials. Romanticising their efforts much like one would do for the Lebrons of the athletic world.
Duties included: Concepting, Art Direction, Design
:30 Commercial Spot
Trade Print Ads
Website Landing Page
Sales and Education One-Sheeters