Utility is a company that provides mobile communication technologies to public safety, transit and utility sectors. This includes voice and video recording as well as data storage. The goal of the rebrand was to create a visual brand that more clearly communicated these service and sector offerings with the seriousness and urgency of the professionals that use them. A logo was created with a flexible three pronged “U” mark made up of the wi-fi symbols that communicated connectivity with a sense of urgency. Applications further communicated this using photographic styles that are raw and serious. A sub-product logo set was also created to tie all products together underneath the brand.
Duties included: Strategy, Concepting, Art Direction, Design
Icon Flexibility Example
Product Logo Application
Website Landing Page